SEO Basics & Keyword Research

Most marketers chase keywords. The great ones chase intent. Search engines no longer reward pages that simply match a phrase — they reward those that satisfy curiosity, solve problems, and deliver what users truly meant when they typed that query. Understanding search intent isn’t a “nice-to-have” anymore. It’s the quiet foundation of every modern SEO content strategy. Let’s … Read more

There was a time when writing for SEO meant repeating the same phrase until it hurt to read it. “Best running shoes,” “running shoes for men,” “cheap running shoes.” The old-school formula was simple — match what people typed, and Google would reward you. But search engines have grown up. They’ve learned to read, reason, … Read more